Global Recession, an Unprecedented Opportunity for the Successful Network Marketer

During the Great Depression of the last century, there was as huge shift in wealth globally.  Though some lost entire fortunes, others took advantage of the opportunity presented by these dramatic changes, building empires and securing the futures of their families for generations.  (Do you recognize the name Kennedy?)

During periods of turmoil, people are doing the exact same thing they are always doing - Seeking Security - We’re wired to do it.  What is new is that because of all the changes going on around them, they are willing to look for security in new places because the old places are clearly insecure.

Over the past year we’ve seen millions of people lose their jobs.  So, it’s obvious that a job no longer equals security.  At the same time, there are a growing number of influential voices including Robert Kiyosaki, Donald Trump, T. Harv Ecker, and Loral Langemeier to name only a few, who are actively educating people about the security to be found in owning your own business.

But most employees have no idea how to create a successful business from the ground up.  When they try, they discover that building a business is a lot more complicated than it looks like from an employees point of view.  Even successful high level corporate executives often have difficulty when they first become entrepreneurs.

The best network marketers are strategically positioned like a bridge on the journey from employee to entrepreneur.  But with all the hype and hoopla out there, what can you offer that will make you stand out to your ideal prospect?

1. Be honest with yourself about the income potential of you business.  While some network marketing businesses really do offer executive levels of income within the first few months, others are really designed to  provide only a few hundred dollars each month for the first few years of business growth.  Once you understand the real income potential your opportunity offers, you can match your opportunity to the prospects who are looking for what you have to offer.

2. Be honest with yourself about the investment of money, time and effort required to create success using your business structure.  There is no free lunch.  There are two ways to learn what you need to know to build a successful business.  You can learn from your own trial and error or you can pay someone for the benefit of their experience.  Though the latter may first appear more expensive, in the long run the investment in expertise saves more than time and effort, it saves money.  Make sure you are talking to people who understand this.  People who have to figure everything out for themselves aren’t going to benefit from these changes anyway.  They simply won’t be able to learn everything fast enough through trial and error.

3. Be honest with yourself about the uniqueness of your product or service and what that means in real business terms.  Prior to entering this industry, I was a physical therapist.  Though patients may have preferences about who treats them, insurance companies do not.  They see all therapy as being equal, so they only want to consider price.  Make sure you know whether your product or service is considered unique or a commodity by the marketplace.  It doesn’t matter how special it is, if the market considers it a commodity, you’ll have to compete on price and Joe’s burgers will never be able to hold their own against McDonalds on price alone.  It doesn’t matter how unique your offering actually is, what matters is whether anyone outside your business can tell the difference between you and your competition.

Once you understand where your business fits, create marketing messages that appeal to the people who can really benefit from what you have to offer.  Craft messages that will speak directly to the frustrations they are dealing with or the solutions they are looking for.  Despite what some industry leaders say, you, your product or service and your opportunity are not needed or even wanted by everyone.

To really take advantage of the current economic circumstances make sure you have the education you need to market your business to a select group.  If you try to offer it to everyone, you’ll discover that it’s like trying to drink from a fire hose - painful and not very effective.

To learn more about standing out in the current economy, Click Here.

You are Awesome!

MLM Success Sponsor