How Socialnomics Changes Everything

A couple of weeks ago, Greg sent me a link to this video. As soon as I finished it, I sent the link out on twitter. Then I went to Amazon and ordered a copy of Erik Qualman’s Socialnomics: How social media transforms the way we live and do business for myself.

There’s a lot of buzz out there about social media. A few people still poo poo it as “more of the same.” While others try to use it as a giant free classified newspaper. I think they’re all missing the point.  Social media is transforming our lives because it creates both transparency and accountability.

Your whole life is now a potentially open book and this is changing the way people behave away from their computers. People are living up to their own standards again.  We are living our own lives instead of watching other people live theirs.  Who wants to admit that you’re sitting in front of the TV when you could be rock climbing?  Social media strongly encourages us to be interesting to ourselves.

At the same time, our customers have as much control over our brand as we do (sometimes more.)  Do something right, get glowing reviews.  Do it wrong, the twitterverse knows in 140 characters or less. Whether you choose to engage in social media or not, your business success will be impacted by it.

In order to succeed in this new social media world, we must be in integrity and congruence within our businesses. (Something that according to the research has been sadly illusive in business as well as other facets of our lives.) That’s good news for everyone.  Those who embrace the new social media world will thrive and those who continue to play by the old rules will become extinct.

Great Book - Thanks Equalman.

How has social media changed the way you do business?  Share Your Thoughts.

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